Privacy Policy

This page explains what information Event Program Generator ("we," "us") collects, how we use it, and who we share it with. It covers our own collection of data through this website — not every fact about content that a program's owner chooses to publish, which is covered separately below.

Information we collect

• Account information — your name, email address, and password (stored as a one-way hash, never in plain text) when you register.
• Program content you create — roster names, photos, sponsor details, schedules, and links you add to a program you manage.
• Payment information — handled entirely by Stripe when you upgrade a program to Pro. We never see or store your card number; we only keep a record of the purchase itself (amount, date, which program).
• Anonymous usage data — QR code scans and public page visits (program and timestamp only, no visitor identity), and FAQ search queries, used to understand what's working and improve the FAQ.
• Advertising data — if you sign up after clicking one of our ads, Google Ads records that as a conversion, including a hashed (not plaintext) copy of your email address, so Google can match the signup back to the ad click. See "Advertising" below.

How we use it

• To create and secure your account, and let you log in.
• To build and host your program's public page and QR code.
• To process Pro upgrade payments and keep a receipt on file for you.
• To send account-related email — verifying your address, resetting your password, team invitations you send or receive.
• To measure whether our advertising is working, understand how visitors use this site, and improve it.

We don't sell your information to anyone.

Content about other people (rosters, photos, sponsors)

If you manage a program, the roster names, photos, and other details you add are provided by you, not collected by us directly from the people they describe. You're responsible for having whatever permission is appropriate before publishing that content — this matters especially for photos and names of minors, which many programs on this platform include (team rosters, school events). This service is intended to be used by adults (coaches, team managers, event organizers) managing a program on behalf of their group; we don't knowingly collect information directly from children through this site.

Cookies

We use a session cookie to keep you logged in and a CSRF token cookie to protect form submissions — both required for the site to function, not tracking. If Google Ads or Google Analytics is active on a given page (see below), Google's own tag may also set cookies to measure ad performance and site usage.

Advertising

We run ads through Google Ads. When you arrive from one of our ads and later create an account, Google's tag records that as a conversion so we can tell whether the ad worked — this includes a hashed version of your email address ("enhanced conversions"), which Google uses only to match that signup to the ad click, not to identify you to us. This only happens on pages that load the Google tag, and only if you actually complete registration.

Analytics

We use Google Analytics to understand overall site traffic and usage — things like which pages get visited, roughly where visitors come from, and which devices/browsers people use. This is aggregate usage data, not tied to your individual identity, and is separate from the advertising measurement described above.

Third parties we use

• Stripe — payment processing for Pro upgrades.
• Amazon Web Services (AWS) — file storage for uploaded photos/logos (S3), and sending account-related email (SES).
• Google Ads — advertising measurement, as described above.
• Google Analytics — site usage measurement, as described above.

Data retention & deletion

We keep your account and program data for as long as your account exists. There isn't yet a self-service way to delete your own account from within the app; if you'd like your account or program data removed, ask whoever administers the platform for your organization to do it on your behalf.

Changes to this policy

If this policy changes in a meaningful way, we'll update the date at the top of this page.